Terms of Service
The agreement between you and Braend. Written to be read, not just signed.
Last updated: July 17, 2026
This page is being finalized before launch — the wording below is a working draft.
Scope
These terms govern the use of Braend at braend.io, offered by Benjamin Thomas Krauß, Hindenburgstr. 11, 96450 Coburg, Germany (see Imprint). They apply to consumers and businesses; deviating terms of business customers do not become part of the contract. These terms exist in German and English. Where the versions differ, the German version prevails.
The service
Braend is a web-based platform for creating brand content: text and images with AI support, guided by your brand identity — including the ability to extract brand characteristics from a website. AI-generated results can contain errors or be incomplete. Review content before you publish it — you are responsible for how it is used. We keep developing Braend. Individual features may change as long as the core of the service remains intact. We aim for high availability but do not owe uninterrupted access; planned maintenance is announced where possible.
Your account
Using Braend requires an account. You must be of legal age and provide accurate information when registering. Keep your credentials confidential and let us know if you suspect unauthorized use of your account. Actions taken through your account are attributed to you to the extent you are responsible for them.
Plans, credits and billing
Braend comes in a free plan and in paid subscriptions with monthly or annual terms, complemented by one-time credit packs. All prices are final prices in euros, including VAT. Credits included in a subscription are allocated fresh each month; unused included credits expire when the next monthly allocation arrives. Separately purchased credits remain until you spend them or delete your account. Subscriptions renew automatically for their respective term until you cancel. You can cancel at any time in the settings, effective at the end of the current billing period; until then your access remains fully intact. Payment processing is handled by our payment providers RevenueCat and Stripe. Price changes for running subscriptions are announced at least four weeks in advance. They take effect no earlier than your next term — until then you can cancel at any time.
Your content
Your content is yours. What you upload and what you create with Braend stays yours — including your brand data. You grant us only the simple usage rights needed to run the service: storing, processing and displaying it for you and those you authorize. We show your content publicly only if you expressly submit it for that — for instance to the Showroom. You can withdraw that at any time. For AI-generated content, we assign to you all rights we hold in it. Note: whether an AI result is protectable under copyright and free of third-party rights depends on the individual case — reviewing it before publication is on you. You may use brand extraction only for websites you are authorized to analyze — your own, or your clients’ with their consent.
Acceptable use
Do not use Braend to create or distribute unlawful, infringing or deceptive content — in particular no content that violates third-party trademark, copyright or personality rights, and no AI content misleadingly presented as authentic. Also not permitted: circumventing usage limits or security mechanisms, automated bulk access outside the intended features, and reselling the service without our consent. In the event of serious or repeated violations we may temporarily suspend your account or — after prior warning, except in severe cases — terminate it for cause.
Termination
You can cancel your subscription at any time, effective at the end of the current billing period, and delete your account at any time in the settings. Deleting your account ends a running subscription immediately; fees already paid for the current period are not refunded. Your statutory right of withdrawal (below) remains unaffected. We may terminate the free plan with two weeks’ notice and paid subscriptions effective at the end of their respective term. Both sides’ right to terminate for good cause remains unaffected. Before deleting your account, remember to save your content — we cannot restore it after deletion.
Liability
We are liable without limitation for intent and gross negligence, for damage arising from injury to life, body or health, and under the German Product Liability Act. In cases of simple negligence, we are liable only for the breach of essential contractual obligations — obligations whose fulfilment makes the proper performance of the contract possible in the first place and on whose observance you may regularly rely — and limited to the foreseeable damage typical for this kind of contract. Beyond that, our liability is excluded. For loss of data, we are liable within the above rules only to the extent the damage would have occurred even with reasonable backups on your side.
Right of withdrawal for consumers
As a consumer, you have the following statutory right of withdrawal. Withdrawal notice Right of withdrawal. You have the right to withdraw from this contract within fourteen days without giving any reason. The withdrawal period is fourteen days from the day the contract is concluded. To exercise your right of withdrawal, you must inform us (Benjamin Thomas Krauß, Hindenburgstr. 11, 96450 Coburg, Germany, email: support@braend.io) of your decision to withdraw from this contract by an unequivocal statement — for example by email. To meet the deadline, it is sufficient to send your notice before the withdrawal period expires. Effects of withdrawal. If you withdraw from this contract, we shall reimburse all payments received from you without undue delay and at the latest within fourteen days from the day we receive your notice of withdrawal. We will use the same means of payment as in the original transaction; you will not be charged any fees for the reimbursement. Early expiry. The right of withdrawal expires early if we have begun performing the contract after you expressly consented to us starting before the end of the withdrawal period and you confirmed your knowledge that you lose your right of withdrawal once performance begins. Model withdrawal form. If you wish to withdraw from the contract, you may use the following template — it is not mandatory: To Benjamin Thomas Krauß, Hindenburgstr. 11, 96450 Coburg, support@braend.io: I hereby withdraw from the contract concluded by me for the following service: … / Ordered on: … / Name of the consumer: … / Address of the consumer: … / Date: …
Changes to these terms
We may adapt these terms as the service, the legal landscape or our offering evolves. We will inform you of changes in good time beforehand, by email or at your next login. Material changes only take effect if you agree to them — Braend shows you the updated version for confirmation. If you do not agree, the previous version continues to apply to you; we may then terminate the contract with effect from the end of your current billing period.